improve their own scores. They prefer not only well-made clubface, but tungsten-made shaft with suitable sizes. Considering all market situations, most golf equipment manufacturers have been trying to co-develop various size lines of proprietary shafts with companies specializing in shaft design and manufacturing.
2. Changes in Distribution Channels
At past, there was only one channel to p
improved brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage. However, when the recession is over, we expect that higher brand image through high technology and innovation is the only core competency
improved’ result compare to last two quarters. Its revenue fell 26% to $28 billion from the 2008 period, partly because its bankruptcy filing damped sales and forced an extended shutdown of its U.S. plants. Chrysler Group LLC, ushered into bankruptcy in 2009 by the U.S. Government, also reported third-quarter loss. Recently Chrysler laid out detailed plan for recovery that predicts it will brea
improve Kmart’s supply chain management.
※ K-Mart는 상품을 공급하는 사업이므로 물류를 공급하는 Supply Chain Management가 매우 중요하다. I2 소프트웨어를 도입하기 전 K-Mart는 Supply Chain Management 시스템에 많은 문제점들을 안고 있었다. 비효율적인 유통구조로 인해 배송 추적이 24시간 이상 지연되는가 하면 낮은
beverages and this could threaten the potential success it presents again.
6. 5Forces analysis & 4Building blocks
1) 5Forces analysis
Bargaining Power of Buyers
The bargaining power of Coca-Cola’s buyers varies widely. Since they typically only carry a single type of Cola Beverage (usually either Pepsi or Coke), very large restaurant chains have the highest amount of bargaining power, and
First Aid (Nexcare™)
Fly Fishing (Scientific Anglers™)
Health & Personal Care
Home Improvement & Repair
Hooks & Mounting (Command™ Adhesives)
Insulation for Apparel (Thinsulate™)
Personal Safety & Comfort
Pet Care
Post-it® Products
Reflective Material (Scotchlite™)
Scrapbooking & Crafts
Sports & Outdoors
Tapes for Home Use
3M Brand line-up
1. Evaluate Kmart using the value chain and competitive force model. What was Kmart’s business model and business strategy?
가치사슬 모형은 시장경쟁 구조 하에서 기업들이 경쟁우위의 원천을 찾고 이를 실행하는데 필요한 전략을 모색하기 위한 방안이자 기업 활동을 평가하는 유용한 도구이다. 경쟁우위를 획득하기 위해 기
improving its capabilities and competitive advantage.
Strategic Human Resource Management Ryanair, in its commitment to low-cost airfare has sacrificed its processes and services. The human resources of the company are not seen as a potential source of competitive advantage. The company does not seem to value its people. There is a growing belief that a company’s human resources is the mo
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1